DAVID reviews

25 September 2017

Spend it like Horace.

by Andrew MacGregor

Barclaycard: “Start Today” - 60s

Barclaycard offer their own slant on consumer confidence in this 60" commercial. We see budding artists and athletes struggle to take that crucial first step. The excuses are familiar: "too busy", "too tired", and, er, "too many pies". However, the credit card believe there's no time like the present.

Diverse and upbeat, it chimes well with the brand's previous depictions of contactless spending. The film also emphasises experiences rather than material goods. Meanwhile, The Libertines's ‘Don't Look Back into the Sun' may fool viewers into thinking it's 2003 all over again.

Creative Agency: Iris London
Creative Director: David Prideaux
Creative: Shaun McIlrath / Lou Bogue / Rupert Thornborough
Account Team: Ian Bradbury / Isabelle Taylor
Planner: Sophie Lewis
TV Producer: Danielle Stokes / Clementine Beck
Film Production: Thomas Thomas Ⓟ Ⓦ
Director: Kevin Thomas Ⓟ Ⓦ
Producer: Toby Courlander
Editor: Scot Crane / Syd Harvey @ The Quarry Ⓦ
Post Production: The Mill Ⓦ
Sound Designer: Steve Lane @ Grand Central
Music: Don't Look Back into the Sun - The Libertines
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