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19 July 2019

That sinking feeling.

by Andrew MacGregor


Barclaycard: “Katherine Ryan” - 60s

Ubiquitous comedian Katherine Ryan gives an amusingly physical performance in this 60" Barclaycard ad, which reminds punters to think smart about spending money abroad or, well, pay the price at home.

Like a slapstick version of Margot Robbie's cameo in 'The Big Short', Ryan explains how paying by card with the local currency can help avoid adverse conversion rates... all while she fights to stay afloat on an inflatable toucan.

Her gradual capsizing is expertly drawn out by director Jeff Low, as the Canadian gamely struggles with her punctured "relaxation vessel". Static camerawork only amplifies how pathetic her situation is.

Of course, Ryan's humiliation serves a greater purpose - namely keeping Barclaycard customers in the black on their well-earned holidays.


Creative Agency: Droga5 Ⓟ Ⓦ
Creative: Matt Jones / Abigail Stephenson ♀ Ⓟ Ⓦ
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Jeff Low Ⓟ Ⓦ
Cinematographer: Dan Holland Ⓦ (WPA Ⓟ Ⓦ)
Editor: Anne Perri ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ
VFX: Electric Theatre Collective Ⓟ Ⓦ
Grade: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Lawrence Kendrick @ String and Tins Ⓟ Ⓦ

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