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7 June 2018

Bank Of Ireland - Snuggley

by Andrew MacGregor


Bank Of Ireland: “Snuggley” - 60s

Banking's efforts to become the cuddliest sector around continues with this 60" Bank of Ireland commercial. Nostalgic visuals permeate throughout as director Gary Freedman captures the bond between a boy and his toy rabbit over the years, illustrating the brand's desire to be a lasting presence in customers' lives.


Film Production: Independent Ⓟ Ⓦ
Director: Gary Freedman Ⓟ Ⓦ
Producer: Chris McBride
Executive Producer: Jani Guest
Cinematographer: Tat Radcliffe
Editor: Adam Spivey Ⓦ @ The Playroom Ⓟ Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ

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