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14 December 2018

Baileys - Cheesecake

by Andrew MacGregor


Baileys: “Cheesecake” - 30s

Baileys continue their mission to salvage Britain's baking mishaps with their spin on the humble cheesecake. Rather than condemn one's dry cake to the bin, the Irish cream liqueur recommend an emergency helping of cream cheese, popcorn, and pretzels instead - and presumably a celebratory glug for afterwards.


Creative Agency: VMLY&R London Ⓦ
ECD: Harsh Kapadia
Associate CD: Sarah Glover
Senior Creative: Anuj Shah / Danesh Agnihotri
Creative: Chris Hart / Peter Higgins
Senior Producer: Carmela Vitale
Film Production: Dark Energy Ⓟ Ⓦ
Director: Mark Emberton Ⓟ Ⓦ / Debby Lewis-Harrison ♀ Ⓟ Ⓦ
Producer: Phil Burgess
Production M'ger: Natasha Hayes
Executive Producer: Matt Brown
Cinematographer: Karl Watkins
Sound Designer: Toby Griffin @ Gramercy Park Studios Ⓟ Ⓦ

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