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8 April 2019

Like Nobody's Watching

by Syd Briscoe

Bacardi: “Do What Moves You” - 60s

Every floor is a dancefloor for Bacardi in this kinetic commercial. Infused with energy and movement throughout, the ad sees a variety of fleet-footed partygoers making their way to the nearest appropriate venue.

Director Tom Kuntz has a knack for this sort of caper, and handles each scene with aplomb. Whether skipping off a bus, using the beach as a personal catwalk, or cutting shapes in a launderette, these movers and shakers aren't wasting any time to get their groove on.

With a lovely sense of style buoyed by a beat-heavy soundtrack, this rum-fuelled urban romp has a fun, cool vibe which seems ready to welcome summer... if it ever actually arrives.

Creative Agency: BBDO New York Ⓟ Ⓦ
Film Production: MJZ Ⓟ Ⓦ
Director: Tom Kuntz Ⓟ Ⓦ
Editor: Russell Icke Ⓦ @ Whitehouse Post Ⓟ

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