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28 January 2019

Everyone's invited.

by Syd Briscoe

BT Broadband: “Mad House” - 60s

A full house wreaks havoc on a man's wifi connection in this well-constructed ad for BT, wherein the protagonist arrives home to find the broadband rush hour in full flow. With laptops, tablets, and games consoles all fighting for bandwidth, chaos reigns… only for the brand's newfangled widget to restore the balance.

The film is juggled just as well, as director Fredrik Bond deftly handles squaddies, pixies, and cowboys in what must have been a cramped set. Such fine-tuned mayhem ultimately suggests the advertised widget can remove the need to perch closest to the router… though peace still depends on rowdy giants behaving themselves.

Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Creative Director: Alex Grieve
Creative: Neil Clarke / Jay Philips
Account Team: Zoe Attenborough / Dan Russell / Rob Ronayne / Helen Limbrey
Planner: Joe Smith
Agency Producer: Verity Elvin
Film Production: Sonny London Ⓟ Ⓦ
Director: Fredrik Bond Ⓟ Ⓦ
Producer: Nick Goldsmith
Editor: Patric Ryan @ Marshall Street Editors Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Mike Bovill Ⓦ @ 750MPH Ⓟ Ⓦ
Music: Gorillaz - Clint Eastwood

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