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28 March 2019

Do or do not.

by Andrew MacGregor

B & Q: “Spring” - 30s

Another pacy instalment of B & Q's motivational campaign targets those lamenting the state of their garden, be it doleful flower beds, overgrown lawns, or tatty fencing. Rather than wallow in DIY woe for the rest of spring, the cast don their game faces and hasten to their respective local branches.

The casting is spot-on, as each protagonist sells their transformation from dead-eyed garden dweller into DIY master. Given the brand's ongoing financial troubles, however, it's going to take a lot more emboldened gardeners than this to spark a turnaround.

Creative Agency: WCRS Ⓟ Ⓦ
Film Production: Somesuch Ⓟ Ⓦ
Director: Sam Hibbard Ⓟ Ⓦ
Editor: Rachael Spann ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ

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