DAVID reviews

9 April 2017

B & Q: Orange aid.

by Andrew MacGregor

B & Q: “Effortless Garden” - 30s

We recently got our first taste of Leo Burnett's B & Q work and itís a marked shift from WCRS's approach. While the brand looks to be heading in a more emotive direction, this is a good showcase of their garden wares.

Cuppa in hand, this bloke wonders how he's going to assemble his dream garden. Good thing there's an army of orange overalls ready and willing to help.

RSA's Ben Scott orchestrates a neat piece of synchronised graft. An emphasis on physical effects suits the retailer's hands-on ethos, and it's satisfying to watch everything click into place. DIY enthusiasts will be hoping for a similar outcome over Easter.

Creative Agency: WCRS Ⓦ
ECD: Ross Neil
Creative Director: Katy Hopkins / Steve Hawthorne
Creative: Jason Keet / James Hodson
Account Team: Ben King / Camilla Eden-Davies
Planner: Laura Sammarco
TV Producer: Eliot Liss
Ass't Prod (Agency): Kaiya Taffel
Film Production: RSA Ⓦ
Director: Ben Scott
Producer: Caspar Delaney
Editor: Struan Clay @ Final Cut
Post Production: Elena Pagliei @ The Mill Ⓦ
Sound Designer: Ben Leeves @ Grand Central
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