DAVID reviews

12 December 2017

Surf and turf.

by Andrew MacGregor

BMW: “The Difference” - 60s

BMW embrace the great outdoors in this kinetic commercial. We follow a surfer and a mountain biker as they tackle land, sea, and air. Meanwhile, the marque's X3 model has its own business to attend to.

Shot by Believe Media's Anders Jedenfors, the ad also eschews intrusive VO in favour of an epic score and well-calibrated sound design. Actions speak louder than words here.

Swapping town for country, the brand underline their off-road prowess while maintaining their aspirational ethos. We'll stick to the cycle path, though.

Film Production: Believe Media Ⓟ Ⓦ
Director: Anders Jedenfors Ⓟ Ⓦ
Producer: Mark Gibbons
Sound Designer: Aaron Taffel @ Grand Central

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