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22 May 2019

The winning percentage.

by Andrew MacGregor

BBC Sport: “Change The Game” - 1 min 40s

A gutsy reinterpretation of Fort Minor's ‘Remember The Name' drives this 100" promo from director Georgia Hudson, as the BBC stoke anticipation for the 2019 Women's World Cup. London-based rapper Ms Banks takes on vocal duties as she reminds players from home and abroad what it takes to go down in history.

Flitting between Banks and a match-ready cast, Hudson sets her stall out with restless camerawork, brooding compositions, and shrewd cuts to footage of tournaments past. The result is an elevated take on the pre-tournament trail, with its music promo sensibilities conveying a sense of hard-earned swagger for the women's game.

Creative Agency: BBC Creative
ECD: Laurent Simon
Creative Director: Tim Jones / James Cross
Creative: Nathalie Gordon
Agency Producer: Liz Dolan
Film Production: Park Pictures Ⓟ Ⓦ
Director: Georgia Hudson ♀ Ⓟ Ⓦ
Producer: Ellie Fry
Executive Producer: Sophie Hubble
Cinematographer: Rina Yang
Art Department: Francesca Di Mottola
Editor: Paul O'Reilly Ⓦ @ Stitch Ⓟ Ⓦ
VFX: Stephen Grasso / Tom Johnson (Producer) @ Time Based Arts Ⓟ Ⓦ
Colourist: Simone Grattarola @ Time Based Arts Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ
Thanks To: Ralf Haley

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