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4 January 2019

On the starting line.

by Andrew MacGregor

BBC: “Prepare to Be Moved” - 1 min 34s

As elite athletes await the rigours of 2019, the BBC laud those at the beginning of their sporting careers in this stirring 90" film. Zipping between youngsters of all ages and backgrounds, the ad captures the initial thrill of adopting a new sport before any hint of sponsorship deals and agents' fees.

From a boy receiving his first scrum cap to a girl making a match-winning save, it's a familiar yet effective montage of sporting endeavour. Commentary from the past twelve months of sport neatly ties everything together, as if some of the cast are already looking forward to hearing their names beamed across the airwaves.

Creative Agency: BBC Creative
ECD: Laurent Simon
Creative Director: Tim Jones / James Cross
Creative: Thomas Worthington / Greg Ormrod
Agency Producer: Harriet McHugh
Film Production: Believe Media Ⓟ Ⓦ
Director: Michel + Nico Ⓟ Ⓦ
Producer: Shabana Mansuri
Executive Producer: James Covill
Cinematographer: Luke Jacobs
Editor: Michel + Nico
Post Production: Mia Saunders @ The Mill Ⓟ Ⓦ
Colourist: Thomas Mangham @ The Mill Ⓟ Ⓦ
Sound Designer: James Lyme @ Scramble Sound Ⓟ Ⓦ

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