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22 November 2018

Avon - Velvet Luminosity

by Andrew MacGregor

Avon: “Velvet Luminosity” - 30s

Cosmetics stalwarts Avon enter the Christmas party fray with their new Luminous Velvet lipstick, which ostensibly gives matte lippy the kick up the backside it's been waiting for. As the smiley cast cavort on the streets of Barcelona, the VO offers an oddly tame rallying cry: "And heck yes, you'll feel it!" Quite.

Creative Agency: JWT London Ⓦ
Creative Director: Jacqui Stecher
Account Director: Ashley Box
Account Manager: Georgie Pascoe
Business Team: Sally Emerton
Senior Planner: Isabella Mulholland
Agency Producer: Tash Bedford
Film Production: RSA Ⓟ Ⓦ
Director: Jordan Scott ♀ Ⓟ Ⓦ
Producer: Emma Cairns
Production M'ger: Lily Moore
Production Services: Twentyfour-Seven Ⓟ Ⓦ
Cinematographer: Simon Chaudoir
Service Co Prod: Gordon McKinnon
Editor: Struan Clay @ Final Cut
Post Production: Emma Watterson / Isabella Wakley @ UNIT Ⓟ Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ
Audio Mix: Jamie Thomas / Adam Kidd
Music: Barcelona, Spain

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