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11 June 2019

Avon - Nine Out of Ten

by Syd Briscoe

Avon: “Nine Out of Ten” - 30s

Avon emphasise the quality of their makeup in this vlog-style ad for their latest foundation. While the beauty blogger blind test route is familiar and fairly effective ground, we can never figure out why these ads never show anyone actually applying the product... despite sitting before the camera, sponge in hand, pretending to do so.

Creative: Jane Reader ♀
Director's Agent: Dark Energy Ⓟ Ⓦ
Producer: Miles Wilkes
Production M'ger: Erinn Fitzgerald
Cinematographer: Robin Horn

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