DAVID reviews

29 September 2017

The listener.

by Jason Stone

Audible: “Taxi Driver” - 30s

Audible have turned to 'professional' listeners in their latest campaign from Fold7. In this instalment, a cabbie relates the interesting things he's heard on the job - from eavesdropping on politicians to... murder. Of course, he's talking about the audiobooks he listens to between jobs.

The misdirection which implies the taxi driver is recounting real life experiences has a faint echo of Frank Budgen's Sony Playstation's 1999 ad 'Double Life' , and Max Weiland's excellent execution carries something of that film's grit.

Switching the advertising's focus to listeners feels like a very smart move. Mind you, if Uber don't get their act together, taxi drivers might be too busy picking up fares and angrily expressing dubious dogma to listen to audio books in the future.

Creative Agency: Fold7 Ⓦ
CCO: Ryan Newey
ECD: Simon Learman
Creative: Imogen Forte / Kat Middlemas
Account Team: Lara Woods / Lorna Laville / Hannah Liu / Matilda Jones
TV Producer: Greg Hemes
Film Production: Somesuch Ⓟ Ⓦ
Director: Max Weiland
Post Production: Framestore Ⓦ
Sound Design: Wave Ⓦ
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.