DAVID reviews

3 December 2017

Does it come in white?

by Andrew MacGregor

Audi: “Snow” - 30s

Car manufacturers typically avoid the Christmas ad rush. This year, however, Audi make a seasonal gesture. Aided by Faultline and Robyn Sherwell's cover of ‘Sleigh Ride', the marque's R8 coupé roars across a frozen lake under blue skies - no reindeer required.

Director Mark Jenkinson's latest Audi R8 shoot underlines the car's winter credentials. Crisp visuals and a melodic soundtrack combine well in this 30" joy ride. Even if motorists only encounter a light dusting, the R8's snow mode is a Christmas bonus.

Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
ECD: Ian Heartfield
Creative: Vinny Olimpio / Mark Jenkinson / Uche Ezugwu
Account Director: Peter Blaseby
Account Manager: Olly Robinson
Business Team: Polly McMorrow
Strategy Director: Will Lion
TV Producer: Georgina Kent
Film Production: Carnage Ⓦ / Rogue Films Ⓟ Ⓦ
Director: Mark Jenkinson Ⓟ Ⓦ
Producer: Tom Farley
Executive Producer: Charlie Crompton / James Howland
Cinematograper: Bernd Wondollek
Post Production: The Mill Ⓦ
Sound Design: String and Tins Ⓟ Ⓦ
Location: Scandinavia

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