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12 April 2019

We've got news for you, buddy.

by Andrew MacGregor

Audi: “Not For You” - 67s

Audi whisk a man and his dog away on a globetrotting adventure in this assertive commercial, which tackles preconceptions about electric vehicles head-on. As the theme from ‘Kill Bill: Volume I' chunters in the background, the marque offer the protagonist a ‘test drive' with a difference.

Standing in his dressing gown with pooch by his side, the bloke watches as the e-tron SUV tears through snow and dirt, before the vehicle proves its worth in more humdrum surroundings (e.g. negating queues at a gas station). It even gives Formula E cars something to think about.

The main goal, of course, is to change motorists' thinking about electric cars. This pacy effort crams ample selling points into its 67" runtime, while still projecting a sense of prestige afforded to the brand's diesel and petrol models.

Film Production: Rogue Films Ⓟ Ⓦ
Director: Mark Jenkinson Ⓟ Ⓦ
Producer: Tom Farley
1st AD: Benjamin Edwards
Cinematographer: Óttar Guđnason
Editor: Adam Marshall Ⓦ @ Whitehouse Post Ⓟ
VFX: Justin Stiebel / Rich De Carteret @ The Mill Ⓟ Ⓦ
Colourist: Mikey Rossiter / James Bamford @ The Mill Ⓟ Ⓦ
3D VFX: Mike Chapman @ The Mill Ⓟ Ⓦ
Music: Battle Without Honor or Humanity - Tomoyasu Hotei

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