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17 August 2018

A Break from the Action

by Syd Briscoe

Audi: “Escape” - 90s

Audi combine action and relaxation in this entertaining ad for their vehicles' luxury features. Director Matthijs van Heijningen has the look and feel of the explosion-packed, blockbuster genre down pat, as the action opens with a trio of heroes escaping a gang of thugs on a Bangkok rooftop.

From acrobatic fight moves to familiar action beats (running into the unexpectedly massive henchman, for example), everything proceeds as standard... until one bloke takes shelter in a shiny new Audi.

What follows is an impeccably timed sequence, as the man enjoys a foot massage and a glass of bubbly while his friends are getting soundly trounced outside. One can only admire him for diving back into the fray after his brief respite - we'd be tempted to grab a refill and recline the seat down further.

Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
ECD: Ian Heartfield
Creative: Marc Rayson / Callum Prior
Account Director: Peter Blaseby
Account Manager: Bella Bertolotti
Business Team: Jon Barnes
Strategy: Will Lion
Strategy Director: Damien Le Castrec
TV Producer: Georgina Kent
Ass't Prod (Agency): Sam Ramsay
Film Production: MJZ Ⓟ Ⓦ
Director: Matthijs van Heijningen Ⓟ Ⓦ
Producer: Donald Taylor
Executive Producer: Dickie Jeffares
Cinematographer: Ruben Impens
Editor: Jono Griffith Ⓦ @ Work Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ
Colourist: George K
Sound Designer: Philip Bolland / Anthony Moore @ Factory Ⓟ Ⓦ
Music: Easy Like Sunday Morning - Lionel Richie
Location: Bangkok, Thailand

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