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7 June 2018

Asics - A Shot at the Title

by Andrew MacGregor


Asics: “A Shot at the Title” - 75s

Sneaker connoisseurs will be familiar with the work of Kihachiro Onitsuka. The founder of Japanese brand ASICS is the focus of this attractive animated film which charts his foray into basketball shoe design. While the narrator fills in the blanks, watercolour visuals reveal how Onitsuka sought inspiration from his mother's cooking to help the local team to glory.


Film Production: Not To Scale Ⓟ Ⓦ
Director: Hello Savants Ⓟ Ⓦ
Producer: Katrina Lofaro
Executive Producer: Daniel O'Rourke

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