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31 July 2019

Hide and Seek

by Syd Briscoe

Asda George: “The Chase” - 30s

Asda pay tribute to the power of a child's imagination in this entertaining ad for their back to school clothing range. What seems like a normal playground scene quickly takes on a fantastical bent, as the pupils become aware there's a monster in their midst.

The chaos that ensues as the kids run for cover from the beast is nicely drawn, with coats, benches, and playground equipment all used as impromptu hiding places. Directors Traktor infuse the scene with some of their trademark humour, as one lad in particular (complete with 'Stranger Things'-style bob) becomes the main target.

We won't spoil the reveal, but lovely CG work and strong monster design complement an already polished affair. Kids in the audience will be glad for the summer holidays if that's what's waiting for them at school.

Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
ECD: Alex Grieve
Creative: Andy Clough / Richard McGrann
Board Acc Director: Bobbie Gannon
Account Director: Gemma Troup
Agency Producer: Verity Elvin
Ass't Prod (Agency): Lucia Fioravanti
Film Production: Stink Ⓟ Ⓦ
Director: Traktor Ⓟ Ⓦ
Producer: Richard Ulfvengren
Editor: Rick Russell Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Jon Purton @ Electric Theatre Collective Ⓟ Ⓦ
VFX: Simon French / Iain Murray @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Parv Thind @ Wave Ⓟ Ⓦ

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