DAVID reviews

6 April 2017

Art Fund: The Good Stuff

by Syd Briscoe


Art Fund: “Miss Nothing” - 47s

Following last year's 'See Everything' campaign, in which filmmaker Alex Gorosh tried to clap eyes on as many London artworks as possible, creative agency 101 return with 'Miss Nothing'. The quirky film follows Lily Newmark around the city as she creates mischief with her National Art Pass.

Actor Tom Hollander narrates her trip to some of the capital's lesser-known gems, including powerful hand dryers at Leighton House and the British Museum's particularly shiny floor. The rich grade and boisterous soundtrack give everything a playful feel, bolstered by Newmark's excellent performance.

It's an interesting choice to focus on the experience of seeing art - the seats, the floors, the outside of galleries - rather than the works themselves. Director Ian Pons Jewell has made an eccentric and immensely entertaining film from that intriguing creative - great work from all involved.


Creative Agency: 101 Ⓦ
Creative: Joe Bruce
Editor: Jack Singer @ Cut+Run Ⓦ
Voiceover: Tom Hollander
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