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3 April 2019

Style and Substance

by Syd Briscoe

Argos: “So Stylish You Can Wear It” - 60s

Argos are extremely proud of their latest collection of home furnishings, as evidenced by this tongue-in-cheek ad from directing collective Traktor. Fixtures and fittings become fashion as everyday items are transformed into high-concept outfits which skirt the line between parody and performance art.

Each vignette is presented with admirable comic flair, as everyday scenes are disrupted by surprise catwalks from unexpected places. From besuited chairs strutting out of the fridge to body-popping lamps lurking in the dark, it's a fresh spin on home accessories… and an invitation for an extreme wardrobe overhaul.

Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Yan Elliott / Micky Tudor
Creative Director: Danny Hunt
Creative: Alice Burton ♀ Ⓟ Ⓦ / Carl Storey
Senior Acc Handler: Imogen Blackburne
Account Director: Ollie May
Business Team: Gary Simmons
Senior Planner: Rebecca Munds
Planner: Claire Carmichael
Agency Exec Producer: Andy Roberts
Agency Producer: Hannah Greene
Film Production: Stink Ⓟ Ⓦ
Director: Traktor Ⓟ Ⓦ
Producer: Nick Landon
Cinematographer: Franz Lustig
Production Designer: Nick Foley Oates
Costume Design: Verity Hawkes
Editor: Ed Cheesman @ Final Cut
Post Production: Philip Whalley @ MPC Ⓟ Ⓦ
VFX: Bevis Jones
Colourist: Jean-Clément Soret
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Music Supervision: Be Norway Ⓟ Ⓦ

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