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14 January 2019

Andrex - Water Aid

by Andrew MacGregor


Andrex: “Water Aid” - 30s

Andrex and Water Aid's blend of live-action and animation introduces Sanjida - a Bangladeshi girl hindered by poor sanitation. Director Em Cooper's painterly visuals convey the plight of Sanjida and her village before the brands' collaborative effort provides new hope for those stymied by inadequate toilet facilities.


Creative Agency: JWT London Ⓟ Ⓦ
Film Production: Jelly London Ⓦ
Director: Em Cooper ♀ Ⓟ Ⓦ
Post Production: Carl Grinter @ Nice Biscuits Ⓟ Ⓦ
Colourist: Ollie Gill
Flame: Russ Shaw

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