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1 April 2019

Lost My Faith

by Andrew MacGregor


Anaïs: “Lost My Faith” - 3 mins 54s

An uptempo rhythm belies the pain at the heart of ‘Lost My Faith' by London-based singer Anaïs, as she subtly draws listeners into a realm of racism, repercussions, and broken promises. Her plaintive cries of "It will never happen again…/They tell the lie" take aim at anonymous figures who leave her on the brink.

This internal strife is met by director Dumas Haddad's enigmatic promo, which leaps between a family scene and a young man's wide-eyed trek through a cornfield. Part fever dream, part family drama, it's a moody yet attractive spin on contemporary themes and shared anguish.


Director's Agent: Partizan Ⓟ Ⓦ (Darkroom)
Producer: Adeleke O ‘Adelight
Cinematographer: Olan Collardy Ⓦ (Vision Ⓟ Ⓦ)
Art Department: Ana Baldini
Colourist: Alex Gregory @ The Mill Ⓟ Ⓦ

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