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11 March 2019

Estranged turn of events.

by Andrew MacGregor

Amnesty International: “Family-Free Zone” - 1 min 38s

This hidden camera film sees Amnesty International turn a chunk of London's South Bank into a ‘family-free zone', with a pair of stewards in hi-ves jackets ready to enforce the law - even if they cannot actually explain why it's in place. Needless to say, it attracts the polite ire of families and individuals alike.

The clandestine shoot bids to raise awareness of the UK's refugee separation policy, which risks vulnerable individuals being isolated from their loved ones. Whether this spurs the embattled home secretary Sajid Javid into action remains to be seen, but the ad may invite greater sympathy for those left stricken by both conflict and bureaucracy.

Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: Jonny Parker / Chris Birch
Creative: Nick Sheppard / Tom Webber
Senior Acc Handler: Hayley Gilson
Account Director: Matilda Jones
Account Manager: Claire Waterworth
Senior Planner: Andrew Perkins
Planner: Sophie Kerbegian
Head of TV: Olly Calverley
Agency Producer: Doris Tydeman
Film Production: MindsEye Ⓟ Ⓦ
Director: Chris Faith
Producer: Jonny Kight
Executive Producer: Charlie Phillips Ⓟ Ⓦ
Editor: Jamie Mac
Post Production: MindsEye Ⓟ Ⓦ
Colourist: George Neave @ Coffee & TV Ⓟ Ⓦ
Sound Designer: Adam Smyth @ String and Tins Ⓟ Ⓦ
Location: South Bank, London

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