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29 January 2020

Amazon - Health Kick

by Andrew MacGregor

Amazon: “Health Kick” - 30s

Amazon tap into the traditional New Year’s health kick with this 30” commercial starring a typical fitness noob. A tidy blend of product shots and bemused family members does the job well enough; the protagonist, on the other hand, grates quickly with his OTT gulps and gasps. Perhaps he could order a muzzle next time.

Film Production: Knucklehead Ⓟ Ⓦ
Director: Ben Gregor Ⓟ Ⓦ
Producer: Tim Katz
Cinematographer: Molly Manning Walker ♀
Post Production: nineteentwenty Ⓦ
Grade: nineteentwenty Ⓦ
Sound Designer: Jake Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

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