DAVID reviews

18 April 2017

Allegro: Adagio.

by Jason Stone

Allegro: “Fancy Dress Party” - 2 mins 53s

Allegro were widely considered to have stolen the crown of 'Best Christmas Advert' from the more established players with their emotional story of an elderly man learning English so that he can talk to the granddaughter he'd never met before, and - for the follow-up - they've opted for a script developed from the same playbook.

It's not without its faults - it's too long and it allows the audience to get the impression that this little girl is incredibly spoiled before its sweet reveal - but it looks certain to have a similar emotional impact to its popular predecessor.

It offers a perfect illustration of the internationalisation of modern advertising. It's hard to say what our expectations would have been twenty years ago if we'd been told we were about to watch an ad created by a Polish agency and directed by a Mexican but we probably wouldn't have been holding our breath. These days a director like Rodrigo García Saiz enjoys the freedom to ply his trade anywhere and everywhere, and advertising everywhere is enriched by this.

Director: Rodrigo García Saiz Ⓦ (MindsEye Ⓟ Ⓦ)
Cinematography: Mateo Londono
Production Design: Janusz Mazurczak
Wardrobe: Malwina Wędzikowska
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.