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10 November 2018

Reveg is sweet.

by Andrew MacGregor


Aldi: “Kevin and the Wicked Parsnip” - 60s

Kevin the Carrot's Liam Neeson-esque transformation into certified action hero continues with part two of Aldi's Christmas campaign. Having previously diced with death on a cliff edge, the anthropomorphic vegetable must now rescue his family from a dastardly parsnip.

As we have come to expect from the little CG carrot that could, the action is peppered with foodie visual gags and the odd double entendre for the adults. Even if this castle-set escapade does little for the parsnip's reputation, the supermarket's decision to let the trimmings take centre stage continues to pay off.


Creative Agency: McCann Manchester Ⓟ Ⓦ
ECD: Dave Price
Creative Director: Neil Lancaster
Senior Creative: Clive Davis / Andy Fenton
Head of TV: Lucy Moore
Agency Producer: Amy Mayers
Film Production: Stink Ⓟ Ⓦ
Director: Todd Mueller / Kylie Matulick
Producer: Alicia Farren (Stink)
Executive Producer: Tor Fitzwilliams
Cinematographer: Richard Mott Ⓦ (Vision Ⓟ Ⓦ)
Stylist: Jonni Fitzgerald
Editor: John Mayes @ Marshall Street Editors Ⓟ Ⓦ
Sound Design: Wave Ⓟ Ⓦ
Music Supervision: SixtyFour Music Ⓟ Ⓦ
Music Production: SixtyFour Music Ⓟ Ⓦ

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