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12 June 2020

Flowering Thoughts

by Syd Briscoe


Air Wick: “Brains in Bloom” - 30s

There's some beautiful VFX work on show in this sensual commercial for Air Wick. Drawing attention to the brand's latest range of essential oil diffusers, Tchaikovsky's 'Waltz of the Flowers' accompanies the action as vines creep and blossoms bloom to create the shape of a brain.

While it may not be quite how everyone would envision “how calm feels”, it's a delicately animated and tactile spin on a product often left in the advertising doldrums. Kudos to directors Mainframe for wringing every drop of beauty from what could easily have been a straightforward brief.


Post Production: Belinda Grew / Jenna Le Noury @ Absolute Post Ⓟ Ⓦ
Colourist: Adam Clarke
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ
Music Supervision: MassiveMusic
Music Producer: Jonny Beck
Voiceover: Freya Miller
Music: Waltz of the Flowers

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