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8 March 2018

Kinetic Creativity

by Syd Briscoe

Adidas: “What Do You See?” - 30s

Adidas have released this lovely female-focused film to coincidence with International Women's Day. Punchy and kinetic, director Jovan Todorovic has ensured the tight 30" running time is packed with as much action as possible... to great effect.

The visuals are tightly constructed, flashing between sports as polished sound design ensures we feel every impact and exertion. Adding still images into the mix brings another dimension to the adrenaline soaked montage, and the blink and you'll miss it pace leaves us wanting more. Great work.

Film Production: Stink Ⓟ Ⓦ
Director: Jovan Todorovic
Producer: Malachy McAnenny
Head of Production: Andrew Levene (Stink London) / Nick Fuller (Stink LA)
Production M'ger: Julia Guignabel
Executive Producer: Blake Powell
Cinematographer: Guillermo Garza
Production Designer: Chelsea Oliver
Costume Design: Bonnie Stauch
Choreography: Benjamin Milan

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