DAVID reviews

10 October 2017

Machine run.

by Andrew MacGregor

Adidas: “Speedfactory” - 60s

The future is now, according to this slick Adidas commercial. We learn how the brand's ‘Speedfactory' shoes reach the city streets. While a NASA-style narrator extols "data-driven design" and "open source co-creation", urban runners push their new shoes to the limit.

It's a polished insight into the sportswear giant's automated methods. Stink's CD Morrish shifts between human and mechanical endeavour, while a muted palette ensures each splash of colour stands out. Enough to intrigue serious-minded joggers worldwide.

Film Production: Stink Ⓦ
Director: C D Morrish Ⓦ
Producer: Sara Nouman
Executive Producer: Tessa Wood
Cinematography: Ryan Carmody
Editor: Vid Price
Post Production: MPC Ⓦ
Colourist: Kai van Beers
Sound Design: Wave Ⓦ
Vocals / Music: Silicone Soul
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