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31 January 2019

Adidas - Create Energy

by Andrew MacGregor

Adidas: “Create Energy” - 60s

Well, this is one way to solve an impending energy crisis: hook up a treadmill to the power grid and hire a willing jogger to go wild on it. That's the premise of this strobe-lit piece of work for Adidas, which uses reactive lighting and a taut soundtrack to underline the brand's unexpected foray into sustainable energy.

Director: Canister ♀
Cinematographer: Ben Coughlan
SFX (effects in camera): Colin J Smith
Editor: Joan Gill Amorim @ The Assembly Rooms Ⓟ Ⓦ

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