DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

31 January 2019

Adidas - Create Energy

by Andrew MacGregor


Adidas: “Create Energy” - 60s

Well, this is one way to solve an impending energy crisis: hook up a treadmill to the power grid and hire a willing jogger to go wild on it. That's the premise of this strobe-lit piece of work for Adidas, which uses reactive lighting and a taut soundtrack to underline the brand's unexpected foray into sustainable energy.


Director: Canister ♀
Cinematographer: Ben Coughlan
SFX (effects in camera): Colin J Smith
Editor: Joan Gill Amorim @ The Assembly Rooms Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.