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4 February 2020

Come together.

by Andrew MacGregor

Adidas: “Change is a Team Sport” - 60s

‘mid90s’ director Jonah Hill keeps the good times rolling in this 60” Adidas commercial, wherein skateboarder Jenn Soto joins the brand’s equivalent of Hogwarts, St Trinian’s, or Xavier’s School for Gifted Youngsters.

The well-realised setting allows Hill to cast the likes of Pharrell Williams, Mette Towley, and, erm, himself, as music, dance, and film tutors respectively. Suffice it to say, the curriculum is played fast and loose.

There is method in the madness, however, as the brand quietly encourage their target market to work and play together for the greater good. Using Hill’s voice to relay the message via school intercom is perhaps too self-indulgent, though.

Film Production: Smuggler Ⓟ Ⓦ
Director: Jonah Hill Ⓟ Ⓦ
Producer: Alison Goodwin
Executive Producer: Patrick Milling Smith / Brian Carmody / Drew Santarsiero
Cinematographer: Christopher Blauvelt
Editor: Biff Butler @ Work Ⓟ Ⓦ

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