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12 December 2019

Adidas - 4D

by Andrew MacGregor


Adidas: “4D” - 42s

Adidas tap the seemingly unlikely duo of rapper Headie One and Margaret ‘Grime Gran' Keefe' to promote their latest wave of 4D sneakers. What starts as a routine product demonstration morphs into a natter down the local beauty salon, as the amusingly laidback Headie explains how the brand's seamless, "mad durable" shoes came to be.


Creative Agency: M & C Saatchi Ⓟ Ⓦ
Creative: Dan Griffiths / Ben Williams
Senior Acc Handler: Ngoc Nguyen
Account Director: Sophie Wyatt
Account Manager: Elliot Rose
Account Executive: Jade Roberts
Business Team: Minnie Copping
Film Production: UNIT9 Ⓟ Ⓦ
Director: Tom Brown Ⓟ Ⓦ
Producer: Harry Starkey-Midha
Cinematographer: Sam Meyer
Production Designer: Charlie Whiteway
Costume Design: Luke Temple
Editor: Alex Burt
Post Production: Pete Burch @ Envy Advertising Ⓟ Ⓦ
Colourist: Jax Harney ♀ Ⓟ @ Envy Advertising Ⓟ Ⓦ

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