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7 June 2019

On the Home Front

by Syd Briscoe


Ad Council: “End Family Fire” - 60s

Whatever political and societal bullshit our little island happens to be dealing with this week, we can at least be grateful that 'family fire' isn't a concern. The gun-heavy culture of the USA, however, sees eight kids a day die in accidental firearms incidents - something this deceptively film attempts to address.

Director Bennett Johnson skilfully lulls the viewer into a false sense of security, as wholesome family moments play out alongside the quiet ups and downs of everyday life - from playfully climbing into a cat carrier to opening a sibling's presents without their consent, kids can get into anything.

This build up means that when the bottom drops out, it drops like a roller coaster. The choice not to show a real weapon makes things hit even closer to home, as the cold adrenaline of near-disaster is sure to make gun owners think twice about their choices.


Director: Bennett Johnson Ⓟ Ⓦ (tantrum Ⓟ Ⓦ)
Cinematographer: Josh McKie Ⓦ (WPA Ⓟ Ⓦ)
Production Designer: Alexandra Kaucher
Costume Design: Amit Gajwani
Make-Up: Nikia Williams

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