DAVID reviews

18 September 2017

Seize the night.

by Andrew MacGregor

Absolut Vodka: “Big Bang” - 60s

Having previously insisted love is indeed all around us, Absolut now go back to the beginning with this eye-catching commercial. Starting with the Big Bang, the Swedish vodka cram trillions of years worth of history into 60".

Director Emmanuel Lubezki crafts a brisk jaunt from dinosaurs to Pong and beyond. As human achievements zip by, the brand encourage us to make our own contribution to history. After all, the night is young.

It's a visually impressive rush. Meanwhile, the vodka align themselves with more enterprising drinkers. A lofty notion, but Absolut believe anything is possible… so long as we keep a clear head.

Creative Agency: Bartle Bogle Hegarty Ⓦ
ECD: Ian Heartfield
Creative: Simon Cenamor / Raymond Chan
Managing Director: Stephen Brierley
Account Manager: David White
Account Executive: Janki Shah
Business Team: Kate Roberts
Strategist: Raphael Bittner
Strategy Director: Melanie Arrow
TV Producer: Victoria Keenan
Ass't Prod (Agency): Zaf Choudhury
Film Production: Park Pictures Ⓟ Ⓦ
Director: Emmanuel Lubezki
Producer: Nick Goldsmith
Production M'ger: Hannah Fowles Pazdro
Service Company: Twentyfour Seven Madrid Ⓦ / Twentyfour Seven Barcelona Ⓦ
Executive Producer: Caroline Kousodinis / Sophie Hubble
Editor: Russell Icke @ Whitehouse Ⓦ
Post Production: Framestore Ⓦ
VFX: Charles Howell
Music: Sunny
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