DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

28 May 2019

Right on Track

by Syd Briscoe


AT & T: “The Train” - 90s

This genre-hopping expedition from US telecom giant AT & T demonstrates the wide range of media accessible via their unlimited data plans - as well as director Dougal Wilson's ability to handle drama and comedy with equal panache.

What begins as a traditional Western flick - train drivers hurrying to stop when they see some desert varmints are set to blow up the track for treasure - takes a turn to something far more PG-rated at a critical moment. Gore averted, the locomotive takes a surprisingly musical approach to getting back on the rails.

The unexpected switch from live action to stop-motion is extremely effective, both in prompting unexpected laughs from the viewer and getting the brand's message across in short order. You may find yourself humming about getting back on the track for days to come.


Creative Agency: BBDO New York Ⓟ Ⓦ
Group CCO: David Lubars
Group ECD: Matt MacDonald
CCO: Greg Hahn
ECD: David Povill / David Cuccinello
Creative Director: Kevin Mulroy / Dan Kenneally
Agency Exec Producer: Jessica Coccaro
Film Production: Furlined Ⓟ Ⓦ
Director: Dougal Wilson Ⓟ Ⓦ (Blink Ⓟ Ⓦ)
Cinematographer: Joost van Gelder
Editor: Joe Guest @ Final Cut
Post Production: MPC Ⓟ Ⓦ
Colourist: Ricky Gausis / Matthieu Toullet / Jean-Clément Soret @ MPC Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.