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13 March 2020

AIB - Seeing is Believing

by Andrew MacGregor


AIB: “Seeing is Believing” - 60s

We like to think this AIB commercial was shot just down the road from O2’s ‘You’re Our Headline Act’ spot. The Irish bank use a similar aesthetic here, as customers see the light in a variety of eye-catching set-ups, including a run along a strobe-lit highway and a snowy rendezvous in the park. Modern yet reassuring work from one of Ireland's Big Four banks.


Creative Agency: Rothco Ⓟ Ⓦ
ECD: Jen Spiers
Creative Director: Ray Swan / Emma Sharkey ♀ Ⓟ
Creative: Sam Caren / Alex Ingarfield
Agency Producer: Jessica Derby
Film Production: Academy Films Ⓟ Ⓦ
Director: Conkerco Ⓟ Ⓦ
Producer: Steve Overs
Cinematographer: Franz Lustig
Editor: Nik Hindson Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Colourist: Seamus O'Kane @ The Mill Ⓟ Ⓦ

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