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9 October 2018

What goes around.

by Syd Briscoe


AIB: “Belief is Everywhere” - 60s

Irish bank AIB ruminate on the meaning of belief in this well-executed ad from Rothco and directors Si&Ad. Scored by a lullaby version of Blur's ‘Tender', the film consists of one continuous three-hundred-and-sixty-degree shot while house lights from myriad homes illuminate in time to the song.

The sense of motion conjured here is impressive, as viewers are transported from coastal dwellings to urban and suburban streets. Even if the lofty script threatens to disrupt the momentum, there's enough audio and visual flair to convey the brand's hopeful message to prospective home buyers.


Creative Agency: Rothco Ⓟ Ⓦ
ECD: Alan Kelly
Creative: Ray Swan / Emma Sharkey ♀ Ⓟ
Account Director: Rosie Rogers / Jimi McGrath
Account Manager: Amy Harrington
Project Manager: Irene Sharkey
Strategy: Patrick Ronaldson / Kathy Troy
Agency Producer: Jessica Derby
Film Production: Academy Films Ⓟ Ⓦ
Director: Si & Ad Ⓟ Ⓦ
Producer: Ash Lockmun
Production Services: Big Fish Ⓟ
Executive Producer: Medb Riordan
Cinematographer: Tom Debenham
Service Co Prod: Dara McClatchie
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Henning Knoepfel @ Soundtree Music Ⓟ Ⓦ
Music Supervisor: Luke Fabia / Luis Almau
Music Licensing: theodore Ⓟ Ⓦ
Music Production: Soundtree Music Ⓟ Ⓦ
Music: Tender - Blur

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