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6 November 2018

Fukk Sleep

by Andrew MacGregor

A$AP Rocky: “Fukk Sleep” - 3 mins 31s

This striking A$AP Rocky video finds the rapper in a belligerent mood as he pulls an especially vivid all-nighter. Shot by director Diana Kunst, the promo follows Rocky a.k.a. Rakim Mayers and and his accomplice as they tear through the neighbourhood.

Juxtaposing convenience store raids with fine dining, Kunst soon turns this urban jaunt into a decadent trip. As strobe lights shoot out from the darkness and fetishists enter the fray, Rocky and co. take a deep dive into hedonism.

While the rapper's Auto-Tuned delivery takes some of the bite out of his lyrics - "Fuck'em, fuck sleep… popo, police, enemies, fake homies" - his brazen presence makes him an ideal patron of Kunst's heightened cityscape.

Film Production: Object & Animal Ⓟ Ⓦ
Director: Diana Kunst ♀
Cinematographer: Daniel F Abelló
Steadicam Operator: Yoshi Tang
Art Department: Nicholas Des Jardins / Tafv Sampson
Stylist: Matthew Josephs
Hair Design: Virginie Moreira
Make-Up: Kabuki
Choreography: Kelly Vone
VFX: Lewis Saunders
Colourist: Joseph Bicknell @ Cheat

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