DAVID  profiles

Melina Matsoukas

Melina Matsoukas is a groundbreaking director who has already left an indelible impact on the film industry.

Her unique aesthetic focuses on smooth lighting and distinctive colour, or precision-balanced monochrome. She was the first female director to win MTV's Best Video, plus a Grammy award for Rihanna's 'We Found Love'. Melina's promos have over a billion combined views on YouTube.

Having recently scooped a Grammy for Beyoncé's politically-charged ‘Formation' promo, director Melina Matsoukas tackles equality in this stirring Nike film. To mark Black History Month, Michael B. Jordan asks: "Is this the land history promised?" Despite the wintry aesthetic, the ad has fire in the belly.
Creative Agency: Wieden + Kennedy Ⓦ
Creative Director: Chris Groom / Anthony Goldstein
Senior Creative: Nate Nowinowski
Creative: Kervins Chauvet
Managing Director: Mike Pardee
Senior Producer: Abbey Hendrix
Ass't Prod (Agency): Emily Knight
Film Production: PrettyBird Ⓟ Ⓦ
Director: Melina Matsoukas ♀ Ⓟ Ⓦ
Producer: Julie Gursha
Executive Producer: Suzanne Hargrove / Sara Matarazzo
Cinematography: Malik Sayeed
Post Production: Leslie Carthy
Vocals / Music: Alicia Keys
Voiceover: Michael B. Jordan

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