DAVID  profiles

Floria Sigismondi

The daughter of Italian opera singers who emigrated to Canada when she was young, Floria Sigismondi was raised in an exceedingly artistic environment. She studied at the Ontario College of Art before beginning a career in fashion photography.

Known for her otherworldly take on modern beauty, Floria's work has made a huge impact in the world of music promos. She was granted an unusual accolade when her video for Marilyn Manson's 'The Beautiful People' has a permanent spot in the New York Museum of Modern Art.

"Garden of Eden"
Gucci presents an haute couture version of the Garden of Eden in this exquisitely languid ad by Floria Sigismondi. Snakes, apples and - yes - tigers abound as models waft through the manicured landscape handling fruit as though it might explode. They do seem a tad wan considering they're hanging out in actual paradise though, the ingrates.
Film Production: Believe Media Ⓟ Ⓦ
Director: Floria Sigismondi ♀ Ⓟ Ⓦ

Believe Media
114 New Cavendish Street
020 3145 0960
James Covill
(Executive Producer)
Fran Woods
(Director of Development)

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