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Aoife McArdle

Aoife McArdle is a writer and director from Omagh in Northern Ireland. She favours the authenticity of street casting over using trained actors, which gives her narratives centred around youth culture a genuine feel.

McArdle is known for her distinctive visuals, replete with low lighting and long, choreographed shots. She initially made her name through videos such as the excellent 'Open Eye Signal' by Jon Hopkins, and U2's 'Every Breaking Wave'.

Alzheimer's Research UK
"First Breath"
Alzheimer's Research UK address the sense of hopelessness which accompanies the public perception of dementia in this intriguing film. Voiced by 'Game of Thrones' actress Lena Headey, the piece focuses on a baby swimming through a mysterious underwater world. It's a cryptic approach, but one which makes the important message land all the more effectively.
Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Creative Director: Nicholas Hulley / Nadja Lossgott / Diego de Oliveira / Caio Giannella
Creative: Jack Smedley / George Hackforth-Jones
Account Team: Katy Talikowska / Amy Tippen / Abbie Snadden
Planner: Bridget Angear / Olivia Stubbings / Elly Fenlon
TV Producer: Yvonne Chalkley / Trish Russell / Nikki Holbrow / Paul Goodwin
Film Production: Somesuch Ⓟ Ⓦ
Director: Aoife McArdle ♀ Ⓟ Ⓦ
Editor: Dan Sherwen Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Amy Richardson @ MPC Ⓟ Ⓦ
VFX Shoot S'visor: Marcus Dryden / David Felipe
Colourist: George Kyriacou
Sound Designer: Jon Clarke @ Factory Ⓟ Ⓦ
Voiceover: Lena Headey

Unit 2
Royle Studios
41 Wenlock Road
N1 7SG
020 3487 1270
Seth Wilson
(Managing Director/Executive Producer)
Lou Hake
(Executive Producer)

Aoife McArdle

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