DAVID  profiles

Aoife McArdle

Aoife McArdle is a writer and director from Omagh in Northern Ireland. She favours the authenticity of street casting over using trained actors, which gives her narratives centred around youth culture a genuine feel.

McArdle is known for her distinctive visuals, replete with low lighting and long, choreographed shots. She initially made her name through her work with U2, shooting 'Open Eye Signal' and 'Every Breaking Wave' for the band.

WORK:
Toyota
"Runner"
Director Aoife McArdle's second contribution to this Winter Olympics campaign features a man on the run. Nothing can halt his progress. Charging through mist and red lights, the protagonist lists every obstacle he has overcome so far. However, a jolting coda shows his biggest challenge is well underway.
Film Production: Anonymous Content
Director: Aoife McArdle ♀ Ⓟ Ⓦ (Somesuch Ⓟ Ⓦ)
Producer: Bridgitte Pugh
Executive Producer: Nicky Barnes
Cinematographer: Adam Arkapaw
Editor: Dan Sherwen @ Final Cut
Colourist: Mark Gethin

REPRESENTATION
Somesuch
Unit 2
Royle Studios
41 Wenlock Road
London
N1 7SG
020 3487 1270
Seth Wilson
(Managing Director/Executive Producer)
seth@somesuch.co
Lou Hake
(Executive Producer)
lou@somesuch.co
http://somesuch.co/directors/aoife-mcardle


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