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Aella Jordan-Edge

Aella Jordan-Edge is a young director who splits her time between London and New York.

She has a passion for narrative, and uses metaphor and symbolism in her images to transform everyday stories into something fantastical. Aella is particularly known for her music promo work, and has created story-driven videos for several up and coming artists.

"Never Let Go"
A controlled colour palette and in-your-face photography drive this promo for indie-pop group Whenyoung, with a crisp aesthetic and probing camerawork ensuring that eyes never wander from the up-coming Irish trio. Clad in red, black, and white, band members Aoife Power, Niall Burns, and Andrew Flood accost the camera in a sharp, earnest performance.
1st AD: Jack Meredith
Cinematographer: Jack Wilkinson Ⓦ (Vision Ⓟ Ⓦ)
Production Designer: Kat Hawker
Stylist: Ruth Higginbotham
Hair Design: Cecilie Hildebrandt
Make-Up: Martina Lattanzi
Choreography: Jamie Neale
Editor: Meg Thorne @ Cut+Run Ⓟ Ⓦ
Grade: The Mill Ⓟ Ⓦ


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