DAVID  profiles

Martha Delap

After establishing a fine reputation as a director of food-related television programming, Martha Delap has very successfully translated her skills to the quite different challenge of TVCs.

She has an ability to connect with presenters and contributors alike, quickly gaining their trust and confidence and is as happy working with non-actors as actors.

Although her work still tends to contain a 'food angle', this ability to produce intimate portraits seems certain to broaden the scope of her work in the future.

It has to be said the steak in this ad does look very succulent indeed - thick, juicy and temptingly rare. More the kind of cut you'd expect to see in an M&S ad, in fact; so it's all the more impressive to realise it's from Lidl. Nice touch to leave it so pink, too - helps move the image of the retailer's customer base away from those like their meat to be charcoal and towards those with a more discerning palate.
Creative Agency: TBWA\London Ⓦ
Creative Director: Peter Souter
TV Producer: Natalie Spooner
Film Production: Another Film Company Ⓟ Ⓦ
Director: Martha Delap ♀ Ⓟ Ⓦ
Cinematograper: Ben Butler
Another Film Company
12 Percy St
020 7307 7750
Jo Rudolphy
(Director of Talent)
Elise Jeanrenaud
(New Business Director)
David Edwards
Declan Lowney
James De Frond
Jeff Stark
Joakim Reveman
Lucy Blakstad
Martha Delap
Olly Williams
Rupert Friend
Sam Huntley
Steve Reeves

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