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More than anything else, krows like to leap. At least, the creative agency of the same name certainly does. Because krow (whose moniker, craftily, is 'work' back to front) is talking about those quantum leaps which occur when an insight into a brand leads to a campaign idea that's culturally relevant and engaging. A good example is its work for the RNLI. Krow's research uncovered that the people most at risk are those who never mean to go near open water at all; and the resulting ads with their counter-intuitive advice are truly compelling. https://www.krowcommunications.com |
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Elephant Atta
"Home is Where the Elephant Atta Is"
'Home is the Elephant Atta is' may not be as catchy as 'home is where the heart is', but it does the job well enough. More graceful is director Hugh Rochfort's ode to chapatis, parathas, and rotis, all made with the advertised flour by families up and down the country. A tender poem by Luton rapper Raxstar ties it all together.
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| Creative Agency: |
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krow Ⓟ Ⓦ |
| Creative Director: |
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Mark Lees |
| Creative: |
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Kieran Ainsworth |
| Account Manager: |
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Ilaria Rega |
| Film Production: |
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Knucklehead Ⓟ Ⓦ |
| Director: |
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Hugh Rochfort Ⓦ |
| Executive Producer: |
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Francis Mildmay-White |
| Cinematographer: |
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Christopher Sabogal |
| Editing: |
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tenthree Ⓟ Ⓦ |
| Editor: |
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Owen O'Sullivan |
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Elephant Atta
"Home is Where the Elephant Atta Is"
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SCS
"The Hug of Home"
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National Water Safety Forum
"Double Trouble"
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Toolstation
"Crown Tools"
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Toolstation
"Leccysaurus"
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DFS
"Ordinary People, Extraordinary Things"
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DFS
"Too Comfortable"
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DFS
"Grand Designs"
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