DAVID  profiles

Fern Berresford

Fern is a whirlwind of creativity. When shes not directing adverts, shes shooting international stills campaigns... and when shes not shooting international stills campaigns, she's writing and developing film scripts. And when shes not doing that, shes well, you get the idea. Shes a busy lady with big ideas and bags of talent.

Fern loves to mix strong concepts with beautiful aesthetics. She has a witty and distinctive visual style coupled with amazing attention to detail. From strikingly cinematic photography and quirky costumes to carefully crafted graphics and animation, the girl can do it all.

Her work has been recognised across the industry, winning her a long list of accolades - most notably two British Arrows for her Aldi work - along with plaudits for Renault, Fentimans and V05 (but we wont let it go to her head).

These ads for Okay created by Publicis and directed by Fat Lemon's Fern Berresford offer bite-sized chunks of comedy in just 15" apiece. Each of the four parts depicts a different scenario - a kitchen, a locker room, a hall of mirrors, and a tiger's cage - which has the product going toe-to-toe with a major mess and emerging victorious.
Creative Agency: Publicis Ⓦ
Creative Director: Steve Paskin
Creative: Stephen Beverly / Claudio Pasqualetti
Account Manager: Becky Pascual
Business Team: Paul Matuszczyk
TV Producer: Donna Baker
Film Production: Fat Lemon Ⓟ Ⓦ
Director: Fern Berresford ♀ Ⓟ Ⓦ
Executive Producer: Cabell Hopkins Ⓟ
Cinematograper: Ula Pontikos
Editor: Rebecca Luff @ tenthree Ⓦ
Grade: Coffee & TV
Sound Designer: Chris Turner @ Jungle Ⓦ
Voiceover: Peter Serafinowicz
Fat Lemon
17 Willow Street
020 3375 5800
Cabell Hopkins
(Executive Producer and Partner)
07584 682284
Jane Bolton
(Executive Producer and Partner)
07768 688171
Cabell Hopkins
Jane Bolton
Alex Haines
Alex Turner
Barry Kimber
Fern Berresford
James Caddick
Jim Owen
Mike Matthews

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