DAVID  profiles

Andy McLeod

There aren't many people who can claim to have introduced a concept that has entered the lexicon but next time you describe an acquired taste as being a bit Marmite, offer a nod of thanks to Andy Macleod because - once upon a time - McLeod and his erstwhile creative partner Richard Flintham decided that their contrasting views of the yeast-based spread would make for an advertising campaign.

That and the other excellent work the duo created during their tenure at Fallon has made it difficult for director Andy McLeod to compete with the achievements of copywriter Andy McLeod... but he's getting there and has quietly compiled an extremely eclectic reel of understated gems.

WORK:
McDonald's
"Chicken Legend"
The British are notorious for our love of an underdog, from Susan Boyle to Leicester City, so perhaps it's no surprise that McDonald's have given their latest 'Chicken Legend' the Eddie 'The Eagle' Edwards treatment. We see a canoeist who isn't quite ready for his big race pausing to fix his glove before he sets off... losing his oar in the process.
Creative Agency: Leo Burnett Ⓦ
Creative Director: Pete Heyes
Creative: Cassandra Jamcotchian / Hayley Power
TV Producer: Javré Dow
Film Production: Rattling Stick Ⓟ Ⓦ
Director: Andy McLeod Ⓟ Ⓦ
Producer: Stuart Bentham
Cinematography: Stuart Graham
Editor: Eve Ashwell @ The Assembly Rooms Ⓦ
Post Production: MPC Ⓦ
Sound Designer: Parv Thind @ Wave Ⓦ
Rattling Stick
1 Portland Mews
London
W1F 8JE
020 7851 2000
Josie Juneau
(Head of Sales)
josie@rattlingstick.com
Polly Du Plessis
(Head of Production)
pduplessis@rattlingstick.com
http://www.rattlingstick.com/
Directors
Aircastle
Andy McLeod
Austen Humphries
Daniel Kleinman
David Edwards
Ed Morris
Gabe Turner
Ivan Bird
Jack Whiteley
James Frost
Jeff Nichols
Joel Kefali
Loren Denis
Pete Riski
Ringan Ledwidge
Sara Dunlop
Traktor
President
Johnnie Frankel
First Lady
Katie Keith
Chief of Stuff
Andy Orrick
Content Producer
Ellie Fry

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.