DAVID  profiles

Andy McLeod

There aren't many people who can claim to have introduced a concept that has entered the lexicon but next time you describe an acquired taste as being a bit Marmite, offer a nod of thanks to Andy Macleod because - once upon a time - McLeod and his erstwhile creative partner Richard Flintham decided that their contrasting views of the yeast-based spread would make for an advertising campaign.

That and the other excellent work the duo created during their tenure at Fallon has made it difficult for director Andy McLeod to compete with the achievements of copywriter Andy McLeod... but he's getting there and has quietly compiled an extremely eclectic reel of understated gems.

WORK:
Paddy Power
"VAR"
Paddy Power's amusing World Cup ad sees the controversy-courting bookmaker throw their weight behind VAR (video assistant referee technology) both on and off the pitch. While the aforementioned tech divides opinion in football circles, the brand insist it can be used for all manner of everyday quandaries.
Film Production: Rattling Stick Ⓟ Ⓦ
Director: Andy McLeod Ⓟ Ⓦ
Producer: Stuart Bentham
Cinematographer: Stuart Graham
Production Designer: Chris Lightburn-Jones
Editor: Eve Ashwell @ The Assembly Rooms Ⓦ
Post Production: Big Buoy Ⓟ Ⓦ
VFX: Jim Allen / Barny Wright / Charlotte Shearsmith
Colourist: George Kyriacou @ MPC Ⓦ
Sound Designer: Parv Thind @ Wave Ⓦ
Rattling Stick
1 Portland Mews
London
W1F 8JE
020 7851 2000
Josie Juneau
(Head of Sales)
josie@rattlingstick.com
Polly Du Plessis
(Head of Production)
pduplessis@rattlingstick.com
http://www.rattlingstick.com/
Directors
Aircastle
Andy McLeod
Austen Humphries
Daniel Kleinman
Ed Morris
Gabe Turner
Henry Busby
Ivan Bird
Jack Whiteley
James Frost
Jeff Nichols
Joel Kefali
Loren Denis
Pete Riski
Ringan Ledwidge
Sara Dunlop
Traktor
President
Johnnie Frankel
First Lady
Katie Keith
Chief of Stuff
Andy Orrick
Content Producer
Ellie Fry

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.