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WCRS

WCRS simply call themselves 'a creative agency', suggesting they adhere to the Occam's razor / 'less is more' school of thought. That may be so, but perhaps it's that the clarity of their TVC concepts belies the huge amount of care and craft which goes into their making.

They're astute at finding the right emotional note to for their brands. Levity, gravitas, urgency, joy – whatever the product or service, it's usually calibrated to resonate very well indeed with its audience.

http://www.wcrs.com
WORK:
Sky Mobile
"Near-Misses"
Sky Mobile depict a series of convenient coincidences in a bid to draw attention to their network's policy of rolling over unused data. As Lily James strolls through a train station, a dropped teddy bear returns itself, a coffee catch prevents beverage disaster, and a friendly train driver stops to let a late-running passenger on. We can only assume the ad makers haven't used public transport recently...
Creative Agency: WCRS Ⓟ Ⓦ
ECD: Leon Jaume
Senior Creative: Pete Ioulianou
Creative: Ollie Agius
Account Team: Annie Gallimore
Account Team: Rosa Stanley
Account Team: Kya Boon-Cohen
Account Team: Sham Shakil
Strategy: John Crowther
Strategy: Matt Readman
AP Producer: Sally Lipsius
Ass't Prod (Agency): Camilla Hempleman-Adams
Film Production: Outsider Ⓟ Ⓦ
Director: DOM&NIC Ⓟ Ⓦ
Producer: John Madsen
Cinematographer: Steve Chivers
Costume Design: Tara Stift
Editing: Final Cut Ⓟ Ⓦ
Editor: Amanda James ♀ Ⓟ Ⓦ
VFX: The Mill Ⓟ Ⓦ
VFX Producer: Alex Fitzgerald
VFX Producer: Jonathan Westley
Sound Design: Wave Studios Ⓟ Ⓦ
Sound Designer: Ed Downham
Sound Designer: Dugal Macdiarmid
Media Agency: Mediacom
Music: Wouldn't It Be Nice - The Beach Boys
WCRS
60 Great Portland Street
London
W1W 7RT
UK
+44 20 3128 8000
Olenka Lawrensen
(Marketing Enquiries)
olenka.lawrenson@wcrs.com

http://www.wcrs.com

Billings: £222.00m
Founded: 1979
Employees: 185
LINKS
wcrs
user41399652
@WCRS_LDN

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.