WCRS |
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WCRS simply call themselves 'a creative agency', suggesting they adhere to the Occam's razor / 'less is more' school of thought. That may be so, but perhaps it's that the clarity of their TVC concepts belies the huge amount of care and craft which goes into their making. They're astute at finding the right emotional note to for their brands. Levity, gravitas, urgency, joy – whatever the product or service, it's usually calibrated to resonate very well indeed with its audience. http://www.wcrs.com |
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WORK: |
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Now TV "Luchadores" Our latest visit to Now TV's Technicolor hotel sees their unflappable concierge, well, grapple with some combative guests. First introduced in 2017, this campaign's vibrant aesthetic receives an extra injection of colour as a family battle for the remote control, lucha libra style. Fortunately, the brand's new plug-in Smart Stick means they're all winners.
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Creative Agency: |
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WCRS Ⓟ Ⓦ |
Film Production: |
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Thomas Thomas Ⓟ Ⓦ |
Director: |
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Mark Denton Ⓟ Ⓦ |
Editing: |
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Cut+Run Ⓟ Ⓦ |
Editor: |
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Matt Prickett |
Music: |
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My Type - Saint Motel |
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Capital One "Pipes and Camping Mishaps"
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B & Q "Spring"
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B & Q "Kitchen"
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Santander "1/2/3"
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Capital One "Festive Checklist"
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Now TV "Luchadores"
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B & Q "You Can Do It"
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Sky Mobile "Near-Misses"
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