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WCRS simply call themselves 'a creative agency', suggesting they adhere to the Occam's razor / 'less is more' school of thought. That may be so, but perhaps it's that the clarity of their TVC concepts belies the huge amount of care and craft which goes into their making. They're astute at finding the right emotional note to for their brands. Levity, gravitas, urgency, joy – whatever the product or service, it's usually calibrated to resonate very well indeed with its audience. http://www.wcrs.com |
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Capital One
"Festive Checklist"
'Tis the season to check one's credit score, according to this festive commercial from Capital One. As punters fill their on and offline baskets, the brand recommend their online audit service to avoid any unpleasant surprises… like your dodgy Christmas lights depicting Father Christmas on a, er, comfort break.
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| Creative Agency: |
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WCRS Ⓟ Ⓦ |
| Creative Director: |
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Simon Robinson |
| Film Production: |
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Outsider Ⓟ Ⓦ |
| Director: |
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Chris Balmond Ⓟ Ⓦ |
| Cinematographer: |
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Theo Garland |
| Editing: |
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Final Cut Ⓟ Ⓦ |
| Editor: |
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Suzy Davis ♀ Ⓟ Ⓦ |
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| Colourist: |
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| Sound Design: |
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Factory Studios Ⓟ Ⓦ |
| Music Production: |
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Goldstein Ⓟ Ⓦ |
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Capital One
"Pipes and Camping Mishaps"
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B & Q
"Spring"
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B & Q
"Kitchen"
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Santander
"1/2/3"
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Capital One
"Festive Checklist"
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Now TV
"Luchadores"
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B & Q
"You Can Do It"
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Sky Mobile
"Near-Misses"
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